International Activation

THE CHALLENGE

Create a uniquely Texan experience in Toronto.

Can you bring the meat smoking, music loving, boot-scooting experience that is Texas to Canada? Yes. Yes you can.

We worked with a PR Agency to create an activation for Texas Tourism at the NXNE music festival in Toronto, Canada.

THE SOLUTION

#NXTX

We developed an interactive scavenger hunt, we challenged festival goers to find each custom-designed guitar and answer a corresponding trivia question in their Texas Passport.

Upon completion, they were entered into a drawing to win a trip to Texas and asked to share their experience with #NXTX.

Agency: Slingshot

CD: Hayden Gilbert

Art Director: Nathan Hardy