Locker wraps 

THE CHALLENGE

End child poverty. One nose at a time.

Every year, the British charity Comic Relief hosts a fund raiser called “Red Nose Day” to help put an end to child poverty. In 2024, Amazon became the sole purveyor of the iconic red nose. So, all we had to do was get the word out.

THE SOLUTION

Locker wraps designed by… children?

Who doesn’t love to hang up kid’s artwork on the fridge? We wanted to display the art work of some amazing kids on our “fridge.” Which is just a 10 Amazon Lockers spread all around London. We had a contest where a bunch of kids would submit their drawings and were voted on. The lucky winners had their art work displayed on the lockers to remind passersby to pick up their red noses on Amazon this year. I came up with the cheeky headline, and worked with Comic Relief and our agency parter to finalize the designs and placement.

Agency: Amazon

Art Director: A bunch of kids