Video script
THE CHALLENGE
Show that Alaska Airlines Lounges are comfortable — for almost anyone.
Alaska Airlines has recently revamped its Lounges with better seating, more food options, and luxury amenities. They’ve produced several videos telling their Lounge stories, but they wanted this specific story to be more unique and memorable.
Enter everyone’s favorite San Franciscan, Lou Seal.
THE SOLUTION
Create a David Attenborough-style narrated video showing Lou in his native habitat, the Alaska Lounge.
These Lounge videos typically showcase a person enjoying a specific aspect of the Lounge and have a narrated stream of consciousness about how much they’re enjoying the Lounge. The problem was that we couldn’t use the narrated stream of consciousness since Lou doesn’t speak.
I came up with the idea of making a nature documentary-style video and wrote the script for a David Attenborough narration. Luckily, we were able to convince an Alaska employee with a similar accent to do the VO reads for us.
Agency: Alaska Airlines Brand Studio
CD: Jonny Mack
VO: Brendan Sweeney
Editor: Ken Boyer
Situation: Lou gets comfy in an Alaska Lounge.