Video script
THE CHALLENGE
Prove that Alaska Airlines has the most legroom in First Class.
Alaska Airlines may not have the biggest aircraft or the most luxurious amenities, but one thing they have is the most legroom in First Class. We wanted to showcase this fact in a fun, unexpected way.
Enter Seattle Kraken starting goalie, Joey Daccord.
THE SOLUTION
Have a 6’3” tall professional hockey goalie put on all their gear and sit in a First Class Seat
I was told that we were going to film a video with Joey about our First Class seats. Beyond that, I was given the green light to come up with as many different concepts as possible.
I knew Joey was pretty tall, but I wanted to show how much legroom there is in our First Class Cabin. So, I asked if we could put him in the seat in all his gear, and much to my surprise, he and everyone on my team agreed. The two scripts that I wrote show off Joey’s charming personality and how much room we offer in our First Class cabins.
Note: This was filmed on a 737. Which is pretty impressive.
Agency: Alaska Airlines Brand Studio
CD: Jonny Mack | Chris Ayers
Vendor: Fluency
Situation: Joey needs a place to sit, with all his gear.
Situation: Alaska Airline First Class seats have more than enough room for Kraken Goalie, Joey Daccord